Streaming literally means playing live content over the internet via streaming media platforms. In most cases, this is about media streaming. In the past, you had to physically buy or download all media to view, listen to, or use it. With streaming, this media does not end up on your computer, but the media remains on a server of service. So a user streams the media from that server to his computer or another device such as Showbox and can thus consume this media for his or her use. Here is the complete article about the Benefits of Live Streaming Services in Business.
It is possible to stream different media. A well-known example is streaming music and streaming movies/series. But do you watch a live TV broadcast or football match online? This TV broadcast and football match is streamed to your computer or another device over the Internet.
What is a streaming service?
If it is clear what streaming means, we can look at the question “What is a streaming service?”. A streaming service is a kind of software program that makes it possible to easily stream media to your desired device. Well-known streaming services are Spotify, Netflix and Video land.
At comparestreaming.nl we deal with four types of streaming services, namely online video services, music streaming services, cloud gaming services and audiobook subscriptions. With game streaming services, we mean companies that allow consumers to play games without having the game physically or installed on their PC or game console. There are many different providers on the market for these 3 categories.
Here is an overview of what the differences between these streaming services are. Through convenient and simple overviews, you can see the differences in price, functionality, offer and quality of these providers of music, films/series and games. Via the links below you can easily go to 4 different categories:
- Compare music streaming services
- Compare online video on demand
- Compare game streaming services
- Compare audiobooks and audiobooks
Advantages of streaming (services)
- No need for a large hard disk
- Usually a large choice in media (films, games & music)
- No one-off expenses for media, but monthly subscriptions (there are exceptions)
Disadvantages of streaming (services)
- Must be online. So, a permanent Internet or WiFi connectivity is mandatory
- Many different streaming services
- Monthly subscriptions (even if you use it less)
- Media not in its possession. You borrow it as it were.
- Everything is Live and you can’t save in your PC hard drive
Importance of Livestreaming for your Business
Live streaming is an integral part of the online world. Social media platforms Facebook, Instagram, Twitter, and YouTube offer live streaming and soon you can also live on LinkedIn.
Events, workshops, meetings or question and answer sessions, everything can be broadcast live and you can focus on your staff and colleagues or external participants. So, a lot of possibilities to use live streaming as a marketing tool for your company. In this blog, you’ll know why live streaming is a good addition to your marketing strategy based on the five benefits of live streaming.
Greater range
Social media platforms such as Facebook and Instagram prefer live native video content in their algorithm. Your community will be notified that a live video has started and your live video will show earlier than other posts with just photo or text.content later users can download Instagram videos with tools. Besides, according to hubspot.com, 80% of online visitors prefer video content to written content. Live video is growing in popularity. According to vimeo.com, 70% of online users watch a live video daily and continue to watch a live video 8 times longer than other video content. The live video, therefore, has the potential to reach a large number of people and increase viewer retention!
Interact with your audience
During a live video, your audience watches live, but they also have the opportunity to respond in real-time. According to vimeo.com, they are 10 times more likely to respond to your live stream than they would be with a registered video. Interaction with your audience is valuable for your marketing strategy: it allows you to get to know your audience and their wishes better. You can use this feedback not only to optimize your next live broadcast but also to make your services and products better match your audience and thus attract more people to your event or sell more products.
Authenticity
In the age of filters and Photoshop, authenticity is more important than ever. “People recognize sales pitches and want to stay far away from it. They are looking for real stories and personal content in which they recognize themselves. And live video is the perfect way to create authentic content, such as a live talk show, live streaming of an event or Q&A. ‘What you see is what you get’ with live video, there are no edits, no filters, no Photoshop. With live streaming, you tell your brand story in a personal way and you build a connection with your audience that you strengthen with every subsequent live video.
Stand out from your competition
Although live streaming is becoming increasingly popular, live video content is not yet a top of mind for many companies when drawing up their marketing strategy. If you do choose the live video, you show the outside world that you think out of the box, that you keep up with the times and that you are not even afraid to pioneer.
Easy and affordable
Making live content is easy and affordable. You can get started with your smartphone. Let suppose you’re a YouTuber and offer online earning courses. You can Livestream the lectures with the help of few clicks. Your listeners can interact with you in the comments section. Moreover, on Facebook, you can go live anytime.