CRM (Customer Relationship Management) is a real cornerstone of today’s business world: everyone is talking about CRM, almost everyone knows that they can benefit greatly from it, yet only a few know who Sa solution best suits their business model.
It does not matter if your company employs 10 people or more than 100 people – CRM is a tool that can help you establish close relationships with your customers, provide professional customer service, more Can sell and grow your business further.
When it comes to choosing CRM software, it should be affordable, it should be able to help you right here, right now; It should not be complicated; It should target your unique business needs and it should be accessible day and night.
So, if you are one of those 72% of companies that thinks investing in modern technology, such as CRM, is going to have a big ROI and help your business grow, then let me go through these unknown CRM waters Get help from and find the CRM solution you like best.
But, before we get into it, watch this short video that will show you why cloud based CRM is best suited for your business.
Get Rid of Old Attitudes
Gone are the days when the term “CRM” brought to mind the image of a heavy and expensive software that required a whole team of IT specialists working perfectly to install and maintain the system.
Today’s CRM systems are not only more technologically advanced and user-friendly, but they also come in a variety of solutions that are designed to meet the unique needs of all types of businesses – big or small. Like everything in today’s IT world, contemporary CRM systems now offer new possibilities, flexible costs as well as easy maintenance and deployment.
In other words – things have changed. Even the term “software” has moved from its previous earth-bound domain to the cloud. And it is exactly in the cloud where your business should look for their CRM solution. Getting your business up to the cloud
IT cloud services in general have seen an impressive lift off recently. The International Data Corporation (IDC) reports that spending on cloud services will continue to grow in 2020, an increase of 23% compared to 5 years ago.
If you are still not sure about the cloud, here are 8 reasons that cloud-based CRM is one thing that all companies should seriously consider if they want to grow their business.
1. trouble-free installation
A deep-rooted fear that CRM comes with complex installation processes is no longer valid. A modern cloud based CRM Software is, in fact, “IT worry-free”, and you can be up and running in no time (no business case required, but if you need one, you can find it here Huh). All you need is an internet connection. Then, you sign in online and use it. as simple as that.
You do not have to pay for hardware, server and software maintenance. Nor do you need a permanent IT person on the site, worry about complex installations, data migration or upgrades – all of this is done remotely for you.
2. Uninterrupted Access
One of the biggest benefits of CRM in the cloud is round-the-clock accessibility.
Imagine you need to make some urgent, yet game-changing sales calls on the go, or send a revised sales offer, or find a contact’s phone number or email when you’re out of the office?
Cloud CRM gives you access anywhere from the system – at the office or if working remotely – on a train, in a café, at home; And on any device – be it a desktop, a laptop, a smartphone or a tablet. Then, all you need is the Internet. Your colleagues and you can access the centralized database at any time, even outside of working hours when needed, which is particularly useful for any modern business.
3. Ease of Use
This may not be easier than using Cloud CRM. First, you purchase a software package at a fixed monthly price. All you have to do is log in with the access code provided, and make sure that you have a fast internet connection at all times and a device that you like to work with. As a system maintainer, it is provided by the vendor and is accompanied by a wide range of self-service online services.
4. Affordable Products
Another benefit is that this business-enhancing product will definitely not break your bank. No business prefers to allocate large sums for outright purchases, and small, regular installments are usually preferred.
5. High Security Level
A very serious concern for any business using web-based information storage systems is, of course, security. As shown in the chart by Forrester Research below, the most common reason why businesses are wary of adopting cloud solutions, also known as software-as-a-service or SAAS, are security concerns.
Companies providing CRM systems online know very well and take security issues very seriously. Lastly – it is they who are responsible for protecting confidential information that you trust.
Not surprisingly, the level of information security in cloud servicing companies is much higher than that provided by an average local IT room. Cloud CRM providers also offer advanced automated back-up policies and clarify data recovery plans when a breach occurs. Nevertheless, individual users of cloud services can improve their data security by using two-step authentication and strong passwords. It has become even more important since the introduction of GDPR on 25 May 2018.
6. Reliable operation
No one wants to imagine the possibility that the system you rely on every day could crash, leaving you with a potential financial meltdown.
Such situations almost never come with cloud CRM, as all parts of the cloud are backed up. Meaning that every component, for example – a server, has multiple replicas in the cloud.Therefore, if something fails, it will be replaced immediately and the system will not be interrupted. In fact, a web-based CRM system operates for 99.99% of the time – reliable enough for even the biggest assets of businesses, don’t you think?
7. Flexible Capacity
What could be better than owning a product that suits your needs? When adopting CRM systems, most businesses are likely to start with only those features that can help them in their current work and which are relevant to their unique needs.
8. Increased compatibility
Stand-alone products have very little chance of success in today’s IT world which demands flexibility of integration. Particularly in a modern business environment, the exchange of information between already available technologies is paramount. Find the cloud-based CRM you need. Here you have powerful reasons why cloud-based CRM is the right choice for your business.
If you are looking for a CRM tool that will help you:
- Centralize your customer database,
- There is a broad view of your interactions with customers,
- Instant access to real-time information on your sales opportunities,
- Automate your task management processes such as ensuring leads are followed, closing sales deals on time and providing better service,
- And, as a result, increase your customer retention rates.
Cloud-based CRM is then the fastest way to achieve these goals, because it is:
- easy to use,
- Easy to use,
- Affordable, with the little upfront cost
- No hardware is required to purchase or software to maintain,
- Supports multiple devices,
- Compatible with third party products,
- Ensures high data security,
- Adapt to your needs and changing requirements.